Swot Analysis Of Pnc Financial Services Group - 1406 Words

Running Head: PNC PNC Financial Services Group Constituent/Stakeholder Report Kennedy Brennan September 28, 2017 Introduction PNC Bank is a well-known financial service group. In 1982 Pittsburgh National Corporation and Provident National Corporation merged to form PNC. At the time, it was the biggest bank merger and created $10.3billion in assets. Since then, PNC has continued to thrive. With all of this history, PNC has specific knowledge of the banking industry. Each different group requires targeted communication and the right message. PNC dates back to 1845. Their main facility is in Pittsburgh, Pennsylvania. They have branches in 19 different states along with Washington D.C (Corporate Overview, 2017). PNC works with†¦show more content†¦The public of government is focused on financial assistance. As businesses grow even larger, PNC is an industry leader and banker to many Fortune 500 companies. They can handle day to day needs and loans, but PNC can give confidence in management and international banking. Additionally, they can help larger corporations wit h growth and direction for their business. Publics that PNC should try to reach for teenagers as a new public. They would be a good public to reach for because of the fact that more and more teenagers are getting jobs younger, so they start banking earlier. Company Documentation PNC Financial Service Group states that they offer a variety of services from individuals, small businesses, corporations, and government. They have services from simple to complicate. The individuals covers kids, adults, and people working towards retirement. Small businesses covers most companies. Even further, as families grow and people age, they start looking to their existing bank relationships to start planning their future – and their families. The website Adweek.com referenced a PNC television advertisement entitled â€Å"know you are saving for a special moment†. It showed a Father dreaming of his daughter’s fairy tale wedding. PNC knew the connection of wanting to handle the everyday needs and the long term finance needs that families have. PNC stressed that they could give this man confidence to reach theShow MoreRelatedEssay on Bank of America Case Analysis1705 Words   |  7 PagesBank of America – Case Analysis Prepared By Kesha S Mitchell April 30, 2013 AMBA 650-1134 Marketing Management and Innovation Professor Philemon Oyewole In 2007, Bank of America (BofA) Corporation launched the largest secure mobile banking service in the United States and has over four million mobile banking customers. BofA mobile banking service gives the customers access to their checking accounts for balance, transfers funds and to pay bills through a mobile application (app)Read Morewells fargo case study Essay14125 Words   |  57 Pagesï » ¿Wells Fargo Group Marketing 304 Professor Kiesler 2:00 P.M. – 3:15 P.M. T/Th 9 May 2007 Wells Fargo: Marketing Plan Kevin De Place Bill Ho Ryan Neal Diana Suranyi Kevin Yetter Executive Summary Our team constructed a marketing plan of the company Wells Fargo. The first half of the report covers the company background by finding information about it, its competition, and the environment to see how the company standsRead MoreFundamentals of Hrm263904 Words   |  1056 PagesSenior Photo Editor Production Management Cover Design Cover Credit George Hoffman Lise Johnson Sarah Vernon Amy Scholz Laura Finley Dorothy Sinclair Sandra Dumas Susan McLaughlin Kevin Murphy Laura Ierardi Allison Morris Hilary Newman mb editorial services David Levy  ©Michael Eudenbach/Getty Images, Inc. This book was set in 10/12 ITC Legacy Serif Book by Aptaracorp, Inc. and printed and bound by Courier/Kendallville. The cover was printed by Courier/Kendallville. This book is printed on acid free