Careful Media Selection Contributes to a Successful Campaign for British Airways :: Business Management Studies

Careful Selection of Media Contributes to a Successful Campaign for British AirwaysWithin BA they understand that the most tendinous tool to getting apersuasive message across is through media give notice (of)ment, mediaadvertisement allows BAs message to capture wide audiences dependingwhich flake of media it is. The media seat contribute mass targetaudiences which is very useful for objectives like increasingcustomers and capturing wider target groups this means in other wordsgetting BAs message across to wide range of the population.Depending on the type of media advertisement enables BA to getrecognized as well as lets the public populate about their activities, but divers(prenominal) media has different effects and can attract certain peoplethis means in other words the contribution of the different media hascertain results like for example when advertising in a sports magazinethe message gets to that magazines audiences which might be 18 35healthy living individuals. By u sing different and more than oneadvertising media helps the company to attract different and widertarget groups, which will then help them to get a lucky frontthrough effectively communicating to their target groups.There are different types of advertisement media that companies use tocommunicate to their customers and potential customers, each of thedifferent types of media has an payoff which can help promotionalcampaigns to be more accurate in getting messages across to targetgroups. The different advertisement medias are Newspaper advertisements this type of advertisement contributes toa campaign a clear message whether it is through an image or simpletext, it helps promotional campaigns to reach newsreaders depending onthe type of newspaper publisher (local, or national). A local newspaper enablesthe BA to communicate to local residents readers this means in otherwords through local newspapers this advertisement method helps BAspromotional campaign to get publicity withi n the city or localresidents. National newspaper like for example The insolate gets themessage across to wider readers across UK to see BAs advertisement.Newspaper media advertisement attracts readers such as oldergeneration because they tend to read more than the younger generation. TV advertisement for BA this is the most effective way ofadvertisement and getting the message across to wider target groups,this methods contributes to the success of promotional campaign avisual expression of BAs services by using color and live motionadvertisement. This methods enables the individual person who iswatching a description of the service that BA is advertising andvisual features which might be appealing. The different audiences canbe targeted through careful planning of what channel to advertise